RubyPlay recently unveiled the evolution of its operating model, a studio-based, layered content ecosystem designed to deliver increased localised and customised content for operators worldwide. Firerose is the latest studio to be launched by RubyPlay, a dedicated entity focused entirely on bespoke, branded and white-label game development. In this joint interview, RubyPlay’s chief commercial officer, Dima Reiderman, and chief product officer, Dr. Eyal Loz, discuss the growing demand for differentiated casino content and explain how Firerose enables operators to create games tailored to their brand, audience and market positioning. NEXT: …
