Samsung Electronics said on Saturday it will run a global advertising campaign in South Korea and Britain for its all-in-one washer-dryer, the Bespoke AI Combo, using the film ‘The Devil Wears Prada 2’. The video shows coffee spilled on red fabric before the machine’s AI Custom+ feature detects laundry weight, type and soil level to run optimal cycles. Outdoor ads will appear on major screens in Seoul and at Piccadilly Circus in London.
