Trade tensions and shifting policy are forcing manufacturers and dealers to adapt as North America’s auto market enters a period of uncertainty U.S. President Donald Trump has often described tariffs as “the most beautiful word in the dictionary.” For many in Canada’s automotive industry, particularly manufacturers and dealers, the word carries far less appeal. As Washington pushes for broader tariffs on vehicles built outside the United States, the threat of new trade barriers has created political and economic uncertainty across the North American auto sector. Canada has responded with countermeasures affecting certain U.S.-built vehicles entering the Canadian market, leaving manufacturers, suppliers
