Amorepacific reopened its flagship store at its headquarters in Yongsan, Seoul, on April 30, unveiling a next-generation beauty space centered on personalized services. The new venue combines a brand showroom, diagnostic and bespoke cosmetics services, research facilities, and community spaces under one roof. Bespoke services The store serves as a showroom for Amorepacific’s K-beauty portfolio, allowing visitors to discover the group’s latest products in a single space. It also offers…
