Clap on. Clap off. Well, more like, Clap, pause for half a beat but no longer because otherwise it’ll stop hearing you, clap again because you waited too long, clap louder and faster, that didn’t work, clap two more times, and suddenly: on. The Clapper didn’t always work – and even when it did, it might fry your gadgets in the process – but it managed to become a big hit anyway.
On this episode of Version History, we tell the story of The Clapper, from its beginnings as The Great American Turn-On to its debut alongside one of the great advertising campaigns of all time. The Verge‘s David Pierce and Victoria Song are joined by Allison Marsh, …
