The phrase “Pucci girl summer” hardly needs an introduction among fashion insiders. Last year, the term set the internet ablaze, with celebrities and influencers—think Hailey Bieber and Grece Ghanem—showcasing color-saturated, swirly printed looks. With the aesthetic continuing to dominate Instagram feeds, it feels less like a trend and more like a lifestyle. However, shelling out hundreds of dollars for a new top or swimsuit isn’t feasible for everyone. Luckily, H&M, Zara, and Mango currently offer a slew of Pucci-inspired pieces that capture the same sun-soaked glamour for a fraction of the price.
Though kaleidoscopic motifs have been a hallmark of the Italian fashion house since its founding in 1947, they’re hardly the only designs linked to the signature Pucci aesthetic. Other defining details include vibrant stripes, artisanal crochet, and sumptuous gold accents, particularly across the brand’s jewelry and footwear offerings. Fortunately, the aforementioned retailers are awash with pieces that evoke the Pucci spirit.
If you’re eager to tap into the Pucci girl aesthetic this summer, shop these 30 wallet-friendly finds from H&M, Zara, and Mango.
H&M
This tie-belt tunic dress is a real showstopper.
A sarong is the unsung hero of any vacation wardrobe.
Pucci-inspired beaded earrings for $20? Sign us up.
Easy, breezy, and oh so chic.
No beach-bound wardrobe is complete without leather slides.
Show some skin in this cutout dress.
You’ll reach for this necklace all season long.
Toss this over a bikini for your next pool party.
The price point on these rings is hard to beat.
These printed shorts are made for a tropical vacation.
Zara
Expect to wear this on repeat in the months ahead.
A playful take on crochet bags.
Style this as a top or tie it around your head.
A good pareo skirt can go a long way.
The epitome of a statement shoe.
Dial up the sparkle with this beaded miniskirt.
This gold necklace won’t go unnoticed.
Bring a playful touch to your sandal collection with this printed pair.
Throw it back to the ’80s with this shoulder pad–-adorned shirt.
These teardrop earrings are sure to take your jewelry game to the next level.
Mango
Nothing screams summer quite like a white crochet dress.
Everyone will be convinced this is Pucci.
We couldn’t love these chunky gold earrings more.
Beat the heat in these striped knit shorts.
Style this with your favorite denim for a casual-cute outfit.
You’d never guess this necklace costs under $50.
Equal parts subtle and statement-making.
These crochet shorts have infinite styling potential.
Spice up every summer outfit with these resin earrings.
Layer this over a bikini for an effortless beach-day look.
