TAG Heuer’s history is a record of technical development. Founded in 1860, the company has spent over 160 years looking forward, evolving from a small Swiss workshop into a global name in high-performance horology.

The TAG Heuer history
From the early innovations of Edouard Heuer to the era of the LVMH Group, TAG Heuer has remained a key reference in accuracy and precision. 
In our feature article, we explore the milestones and innovations that changed the industry, ending with the sleek design of the latest Carrera Glassbox.

Read “The history of TAG Heuer”

The TAG Heuer history
The TAG Heuer history

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