Is Casio (TSE:6952) Using AI Watches And XG Tie-Up To Reframe Its Brand Narrative?

Casio Computer Co. Ltd. recently expanded its G-SHOCK portfolio with the GWR-B3000 GRAVITYMASTER aviation watch and X-POP-inspired collaboration models with global music group XG, featuring new movement technology, AI-informed shock-resistance design, and youth-focused aesthetics.
These launches highlight how Casio is combining engineering advances and pop-culture partnerships to keep its core watch franchise technically relevant and culturally visible.
Next, we’ll explore how the…