Home Prototypes ‘AI washing’: firms are scrambling to rebrand themselves as tech-focused Prototypes ‘AI washing’: firms are scrambling to rebrand themselves as tech-focused By styloux - May 24, 2026 6 0 FacebookTwitterPinterestWhatsApp PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence RELATED ARTICLESMORE FROM AUTHOR Prototypes ‘The Office’ Editor Thinks AI Can Make Comedy Funnier Prototypes Briefing on AI and Criminal Justice Prototypes AI bots ignore evidence. Can we trust them with science? Prototypes TIME Brings Together Influential Leaders for First-Ever TIME100 AI Leadership Forum Prototypes Teachers Union Urges Schools to Curb A.I. Chatbots and Screen Time Prototypes Xreal’s budget AR glasses feature anti-shake tech and swappable frames LEAVE A REPLY Cancel reply Please enter your comment! Please enter your name here You have entered an incorrect email address! Please enter your email address here Save my name, email, and website in this browser for the next time I comment. - Advertisement -APLICATIONS Last member of Miami jewelry-robbery crew pleads guilty to $5 million... styloux - February 14, 2026 0 “This transnational theft crew came to the United States to steal from American businesses and preyed upon unsuspecting, hard-working citizens.” The 2026 Met Gala Dress Code Has Been Announced February 23, 2026 In LA, TV Shows Are Lifting Up Local Fashion Brands April 10, 2026 What to remember from Maria Grazia Chiuri’s debut Fendi show? February 26, 2026 HOT NEWS The Story Behind Keira Knightley’s Emerald-Green Slip Dress From ‘Atonement’ A Breakdown of the Key Astrological Events Coming in 2026—and What... Prototypes Use of AI to harm women has only just begun, experts... Dakota Johnson Talks Her Fall Must-Haves (Because Her Dog Ate All...