Joia de Baume & Mercier at Watches and Wonders 2026: A Return to the Maison’s Jewelry Watch Heritage

With Joia de Baume & Mercier, the maison returns to one of its long-standing strengths: the women’s jewelry watch, reinterpreted through a new collection that balances heritage, femininity and contemporary ease.

​With Joia de Baume & Mercier, the maison returns to one of its long-standing strengths: the women’s jewelry watch, reinterpreted through a new collection that balances heritage, femininity and contemporary ease.