Summer Style Is Getting Loud—Here’s the Key Trend Every Confident Dresser Is Buying

Printed fashion is on its way to a monumental comeback. After years of neutral palettes and solids, vibrant pieces are entering the wardrobes of the style set. We’re specifically seeing loud prints appear in closets this summer as insiders are packing everything from heritage chevron bikinis to striped cotton pants into their suitcases.

It’s an interesting moment to see the upswing in eyecatching prints. In part, we’re seeing a return to personality-driven fashion as a reaction to the quiet luxury movement that dominated in past years. We’re seeing the pendulum swing away from the pared-back style that has been popular in recent years. Newcomer brand La Veste, known for its signature mult-colored striped pants and micro shorts, is on the rise, while fashion favorite Staud is doubling down on printed bags and skirts for summer. Ahead, shop our edit of the best printed fashion for summer.