Curating a wardrobe filled with pieces you truly love is no easy feat and can sometimes feel overwhelming. We all want to look our most polished selves yet don’t want to have the pressure of constantly having to spend a small fortune on designer pieces to do so.

As a fashion editor, it’s my job to find those high-street hidden gems that look expensive, don’t break the bank and make a big impact on your wardrobe. The high-street has come a long way, and can work just as hard as premium brands—all you need to do is invest in the right pieces. And, there are three brands doing it better than most right now: Zara, H&M and M&S.

Influencers such as Monikh and Vanessa Rose Blair are big fans, frequently shopping all three brands and making them look and feel 10x more expensive. Whether it’s a top, skirt or accessory, the chicest women on my Instagram prove time and time again just how elegant affordable pieces can look when styled right.
I’ve done the hard part and scoured the new-in sections of my top three go-to brands: Zara, H&M and M&S. From structured silhouettes to statement accessories, these are the 18 expensive-looking pieces, and the best part? They’re all £30 or under.
Shop the Zara, H&M and M&S Under-£30 Expensive Looking Buys

Boho dresses are so on-trend right now and with this number, it’s clear why.

Satin trousers are so versatile and can easily be dressed up or down.

Smocked blouses have been a huge trend this summer and this ditsy floral one is a style to add to your collection.

Barrel-leg jeans are so suited to an array of body types and this beige hue gives such a soft finish.

Scarves are so versatile—tie around your waist, in your hair, around your neck, or even around your handbag strap.

Textured trousers are a great way to bring depth to your look in a wearable way.

The high-neck and dropped-waist gives this such a luxe feel.

Get ahead of your autumnal wardrobe—this would look so chic with a tucked in knit and boots.





































