As I step into Studio Odeonsplatz, there is a ‘finished piece’, a Mercedes-AMG S 63 E Performance. The colour of this car, beautifully christened Snow White with matching white brake callipers, is a result of an entire personalisation process, resulting in this one unique car for a customer. Other sought-after colour palettes include Cardinal Red, South Seas Blue Magno, Night Black Magno, Platinum Magno, and Opalite White Bright.
