Watches and Wonders Geneva has confirmed the dates of its 2027 edition, which will take place from 5 to 11 April 2027, continuing the format that has helped establish it as the leading annual event for the watch industry.
The Salon will once again begin with several days reserved for retailers, journalists and industry professionals before opening to the public from Friday through Sunday.
Alongside the exhibition halls at Palexpo, the organisers will further develop the “In The City” programme, extending activities into central Geneva and offering visitors a broader range of exhibitions, presentations and cultural events throughout the week.
The 2027 edition will also welcome several notable newcomers. Among them is House of Brands, which will bring together Breitling, Gallet and Universal Genève under the Watches and Wonders umbrella for the first time.
Italian jewellery and watchmaking company Damiani will also make its debut at the Salon, further expanding the event’s representation beyond traditional Swiss watch manufacturers.
These additions reflect the continued growth of Watches and Wonders, which has evolved considerably since the creation of the Watches and Wonders Geneva Foundation (WWGF) in 2022.
Established by Rolex, Richemont and Patek Philippe, with Chanel, Hermès and LVMH also represented on its board, the foundation has sought to strengthen Geneva’s role as the focal point of the international watchmaking calendar.
The 2026 edition brought together 65 exhibiting brands and attracted nearly 60,000 unique visitors, underlining the increasing importance of the event for both the industry and watch enthusiasts worldwide.
Further details regarding exhibitors, programmes and public activities are expected to be announced in the coming months. watchesandwonders.com
