The third issue of Permanent Style magazine is now live, and is available on the Permanent Style shop as well as at the retailers listed at the bottom of this article. 

The thing I’m most pleased with in this issue is the way the magazine has developed its own personality – because so much of the content is now written specifically for that format, and only appears there. 

In this issue, those are the longest and best pieces and they include:

• The history of Parisian tailoring, by Marco Eliades 
• How America lost its ability to mend, by Derek Guy
• The remnants of British craft, by Ian Leslie
• An insider’s style journey, by Aleks Cvetkovic
• The psychology of men shopping, by Nico Lazaro
• And Louis Cheslaw, Elias Marte and others telling André Larnyoh which women inspire their style

We’ve also continued the expansion into some lifestyle pieces, which sit particularly well in the magazine format. These include Bent van Looy on his favourite Parisian restaurants, and Simon de Burton on culturally significant car designs. 

And that’s without the cover story, which leads the French flavour of the issue. 

The cover is a day with the L’Etiquette team in Paris – Gauthier, Marc and Basile – talking about the nearly 10 years they have been running their magazine, and the significance of the way they have approached menswear. 

Why write about another magazine? Because magazines – at their best – are just as interesting as brands and often more influential. They also tend to have a broader impact across styles and groups of men than most brands. 

The French theme is continued elsewhere with: our favourite French gentleman, Jean-Manuel Moreau; a personal Parisian shopping guide; Cléa Carlier as our guest at the front of the mag; and that tailoring history and Bent’s restaurants. 

We’ve also settled into a rhythm where the back of the magazine has a focus on another topic or area of the world. In the first issue it was Japan; this time it’s India; for Autumn/Winter we’re looking at Scotland. 

These sections are done on a different, glossy paper that feels like a refreshing change as you’re browsing through the issue. And for this India focus, it also means Jamie’s wonderful photography from the trip can be blown up into beautiful full-page or even double-page images. 

It’s how photography like that deserves to be presented. 

This does feel like the best issue so far, particularly for the depth and quality of the content. I really hope you like it. 

By the way, please buy from your local stockist rather than the PS Shop if you can. It’s cheaper,  quicker and means fewer air miles. Remember they don’t have to be in your city to order online from them. 

We appreciate all the support from the stockists, particularly as they carry on ordering more copies each time – and most are now also reordering back issues, so you can fill up. It doesn’t surprise me that PS readers are the type to want to collect them all. 

For those that are ordering from the PS Shop, note that there are some cheaper shipping solutions now, such as a road option in Europe – it takes a little longer, but it should be significantly cheaper. 

Oh and for anyone that hasn’t seen, we’re having a launch party at Cifonelli in London this Wednesday April 22nd, from 7pm. There will be cocktails and lovely people. Please swing by. 

Stockists

Below is a list of all the menswear stores that have bought the new issue so far. If you have a local store that you think would like to stock it, please get in touch with us or suggest it to them. 

The magazine is also sold in over 50 selected newsagents and bookshops around the world, which is handled by an agency (as everyone else does). We’ve learnt that it’s a fools errand to try and list them all, as some won’t get it for a month or more after publication, and in some areas the stockists are handled by a sub-agency (in France, Japan, Spain, Korea, Northwest USA etc) that doesn’t say who took it for weeks. 

However, as an indication, some of those 50 include:

• Good News in London
• Shreeji in London
• Casa Iconic in New York
• Tsutaya in Tokyo
• Monocle cafe in Zurich
• Papercut in Stockholm
• Issues in Toronto
• Palm Grove Social in Los Angeles
• Athenaeum in Amsterdam
• Coffee Table Mags in Hamburg

The menswear shop retailers:

Australia:

• Informale, Melbourne
• Double Monk, Melbourne
• Trunk Tailors, Melbourne

Canada:

• GS Douville, Montreal

China:

• The Anthology, Hong Kong
• The Armoury, Hong Kong
• Bryceland’s, Hong Kong
• Principle M, Beijing

France:

• Lafayette Saltiel Drapiers, Paris

Germany:

• Massura, Munich
• Maximilian Mogg, Berlin
• Michael Jondral, Hannover
• stuf-f, Dusseldorf

Indonesia:

• Soroi, Jakarta

Japan:

• Bryceland’s, Tokyo

The Netherlands:

• Besnard, Haarlem

Norway:

• Andreas Feet, Oslo

Singapore:

• The Decorum, Singapore

Sweden:

• Skoaktiebolaget, Stockholm
•  Vangelis, Stockholm

Switzerland:

• Trunk, Zurich

Taiwan:

• Oak Room, Taipei

United Kingdom:

• Anderson & Sheppard, London
• Arterton, London
• Bowhill & Elliot, Norwich
• Bryceland’s, London
• Campbell’s, Beauly
• Marrkt, London
• Myrqvist, London
• Natalino, London
• Richard Gelding, London
• The Shopkeeper Store, Norwich
• Trunk, London
• The Valet, London
• William Crabtree, London

United States:

• The Armoury, New York
• Beckett & Robb, Boise
• Beckett & Robb, Salt Lake City
• Beckett & Robb, San Francisco
• Beckett & Robb, Seattle
• Buck Mason, Berkeley
• Buck Mason, Chicago
• Buck Mason, Los Angeles – Abbot Kinney
• Buck Mason, Los Angeles – Hancock Park
• Buck Mason, Los Angeles – Silverlake
• Buck Mason, Nashville
• Buck Mason, New York – Flat Iron
• Buck Mason, New York – Soho
• Buck Mason, San Francisco
• Canoe Club, Colorado
• Claymore, Birmingham (MI)
• Dashing Chicago, Chicago
• Old House Provisions, Alexandria
• J Mueser, New York
• Junior’s, Philadelphia
• Leffot, New York
• Tailor’s Keep, San Francisco