The two companies have collaborated on a new timepiece commemorating Sega’s 65th anniversary last year. Available in a black or silver finish the watch’s face features the hours in a font matching the Sega logo found below Seiko’s, with a Sonic silhouette can be found on a subdial. They’re 71,500 yen each, or around $458.
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/sega_seiko1.jpg?quality=90&strip=all]
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/sega_seiko2.jpg?quality=90&strip=all]
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/sega_seiko1.jpg?quality=90&strip=all]
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/sega_seiko2.jpg?quality=90&strip=all]
